Felt Studios grip & electric out on a Treasure Coast commercial shoot — Vero Beach, FL
If you've spent any time trying to put together a crew for a shoot between Orlando and Miami, you already know the problem: the talent is scattered, the gear houses are 90 miles away in either direction, and day rates assume you're budgeting like a Netflix drama. The Treasure Coast — Indian River, St. Lucie, and Martin counties — has long been a gap in Florida's production map.
Felt Studios exists to close that gap. Based in Vero Beach, we're the only dedicated grip and electric rental house on the Treasure Coast, serving productions from Vero Beach down to West Palm Beach and up through Fort Pierce and Okeechobee. Here's what you need to know when planning your next shoot in our territory.
What Is Grip & Electric, and Why Does It Matter?
Grip gear controls light. Electric gear powers it. Between those two departments, you have everything that physically shapes the look of your image on a professional production — from the C-stands holding your flags to the generator running your 600-watt LED through a 12x12 silk.
On smaller productions, grip and electric get combined into a single "G&E" department. One key grip/gaffer manages both. That's the format most Treasure Coast commercials, branded content shoots, and music videos run on, and it's exactly what our inventory is built to support: a fully stocked 1-ton to 2-ton setup you can configure for almost any day-rate production.
Our Core Inventory — What's Available in Vero Beach
Grip
Our grip inventory covers the essentials for a working day exterior or interior set: a full C-stand package (18 stands + arms + flags), apple boxes in all sizes, 4×4, 6×6, 8×8, and 20×20 overhead frames with assorted diffusion and black, a Dana Dolly track kit, and a range of clamps, arms, and rigging hardware. See the full gear catalog for exact quantities.
Lighting & Electric
Our LED lighting package is anchored by the Aputure 600d Pro — one of the best daylight-balanced LEDs at this price point, hitting roughly 600W of output with full bowens mount compatibility and Bluetooth DMX. Supporting units include the Aputure 300d II, 120d, 120t (for tungsten balance), and Amaran 200x and 100d for fill and background work. We carry a Honda EU7000is inverter generator — whisper-quiet at 49–58dB, 7,000W peak — plus 100ft stingers, C7 and 60A distro, and a gel kit.
Pro tip: The EU7000is runs our full LED package with headroom to spare. If you're shooting with an HMI or old tungsten fixtures, ask about our distribution options before you book.
Service Area — Where We Deliver
We deliver to production locations across a roughly 100-mile corridor:
- Vero Beach / Indian River County — local, no mileage surcharge
- Fort Pierce / St. Lucie County — standard delivery
- Stuart / Martin County — standard delivery
- Okeechobee — available, call for rate
- West Palm Beach / Palm Beach County — available, mileage applies
- Melbourne / Brevard County — available northbound, call for rate
For shoots outside this range, we can discuss a flat travel rate. We are not a Miami or Fort Lauderdale shop — there are excellent rental houses down there. We're the right call when you're shooting north of the Palm Beaches and don't want to wait for a truck to drive 90 miles from Dania Beach.
A recent commercial production using our Aputure 600d Pro and overhead rig — Treasure Coast, FL
How to Book — No Minimums, Direct Communication
We don't require minimums. A single-day rental of one Aputure and a C-stand package is a legitimate booking. We also do multi-week rentals for longer productions and offer flat-rate packages for the most common day configurations (1-ton, 2-ton, half-day local).
The fastest way to get a quote is through our online quote form — fill in your dates, gear list, and location and we'll turn it around same day. For last-minute or same-day requests, text works better than email; contact info is on the quote page.
Why the Treasure Coast Is One of Florida's Best Production Locations
Vero Beach averages 236 sunny days per year. The light here is good — genuinely good — and it stays manageable longer into the day than Miami because you're further north and the air is cleaner. The natural locations are extraordinary: pristine Atlantic beach, the St. Sebastian River preserve, Indian River Lagoon, working citrus groves, and some of the best undeveloped scrub and marsh in Florida.
Permitting is easy compared to Palm Beach. Crew call times are reasonable because nobody is driving from Fort Lauderdale at 4am. Hotel and meal costs are a fraction of South Florida. If you're shooting branded content, a tourism spot, or a commercial that needs Florida without the Miami clichés, the Treasure Coast delivers.
Common Questions We Get
Do you offer a gaffer or key grip with the package?
We can connect you with local crew. We're a rental house, not a crew agency, but we work with a network of experienced gaffers and keys on the Treasure Coast and can make introductions. Ask when you inquire.
What if I need gear not on your list?
Let us know what you need when you submit your quote. We continue to expand inventory based on demand, and we can sometimes source gear through our network for specific productions.
Can I pick up gear instead of having it delivered?
Yes. Will-call pickup is available from our Vero Beach location. Confirm timing when you book — we'll have everything packed and labeled for you.
Ready to book your next Treasure Coast shoot?
Submit a quote request and we'll get back to you same day with pricing and availability.
Get a Quote